How are you ever going to get somewhere if you don’t know where you are going? ANother example, going for a drive without having a destination in mind. Sure you might see some nice things along with way, and there is something to be said about going on instinct and feel and at times this can turn out to be the most awesome adventure.
My time away from a career and spending all this amazing time with my children has been like going on that long drive without a destination in mind, and yes I have seen and experienced some pretty amazing things over the past several months. Time that I would not trade for anything, but now that we are a good month into 2018 I’ve started to feel the call back to work, being productive and being a little social as well.
My exercise for the week in my men’s mental health group is creating a wildly important goal, and leads you through the process of getting it accomplished within a certain time frame. We will be doing this exercise twice, the first time through as kind of a test run if you will to completely understand the process, and then again over a longer period of time. I’ve decided to use the first run through for my side hustle as advertised below, my online bakery.
The past week I have been using Facebook and Instagram to advertise, and the business has gotten some great exposure. One of the ads has more Instagram likes than I have ever gotten before, but this has not yet translated into any orders. The site only has Valentine’s Day cookies for sale, as this is the next holiday I am looking to capitalize on but there are many other special days throughout the year, and countless baby and bridal showers, birthdays, special events, you name it… I would very much like my website to reflect all the cookies (with photographic evidence) that I can make. When I counted I actually have about 180 different shape cutters to use.
I honestly believe that some Valentine’s Day orders will be coming, and us men are notorious for waiting until the last minute to take care of things, I would like to be ready for repeat and referral business after Valentine’s Day has come and gone with products ready for the rest of the year. I believe that one sale leads to two more, and then five and so on, I really do and I want to be ready for WHEN that happens.
I am sending out my first package through the mail today to see if the product survives, I have packed them safe and secure and now it’s on the post office shoulder not to destroy my work’s of art. Years in the comic book business should help with this! But over the next four weeks I will be baking and decorating a portfolio of cookies, and I really look forward to it! A month from now I will have an awesome website, my decorating skills will have improved ten times over and I will be ready to turn my side hustle into a full blown business. I cannot wait… well two more minutes anyways before the timer in the oven goes off. Hmmmm, delicious!